Tuesday, December 23, 2008
Magic Johnson "From B-Ball To Business"
Johnson, 49, isn't your typical buttoned-up executive. He sits comfortably reclined in his chair, speaks casually, and freely flashes his trademark smile. Retired from basketball following his shocking 1991 announcement that he had contracted HIV, Johnson has focused on succeeding in a business world where many former athletes have failed and never improved.
But Johnson says he had a dream and a life long plan. While traversing the urban hearts of cities in team buses to basketball games, he saw boarded-up businesses and a lack of retail outlets. He told himself he'd help revive(Bring back to life) some of those neighborhoods when he could, he says.
And that's the magic of Magic. While other executives steered clear of urban areas, Johnson saw opportunity and hope. His business plan, his overtime performance after basketball, was to bring established retail brands to the inner cities by tailoring them to the residents.
From experience comes business
It's that niche that has morphed Magic Johnson from a name on the back of a basketball jersey into a brand in its own right. Magic Johnson Enterprises is a private company that owns or helps operate companies ranging from more than a dozen 24 Hour Fitness centers, more than 100 Starbucks locations, food service companies, a T.G.I. Friday's in Los Angeles and other businesses across the country. The company also has a private investment arm, with $1 billion in cash, which Johnson says will help the company expand, especially now that real estate can be bought at low prices.
It's just as Johnson saw it. The inner-city market was a big opportunity for someone with the knowledge to go after it, he says. "I knew that because I lived it. I just turned it into a business and made tons of money."
It's hard to summarize the swath of Johnson's businesses, as they range from food service to job placement and coffee. But the common theme of most is the marriage of his name alongside another well-known brand. Together, Johnson and another company enter urban markets that some have long avoided.
The Magic touch is taking chains with a familiar formula that plays well in the suburbs and top dog areas, and tailoring them so they fit the customers and tastes of the inner city flava. Rather than having to drive to the suburbs or the hills, residents can stay put and frequent Johnson's local twist on a national chain. Completing the circle, Magic Johnson Foundation, Johnson's philanthropic arm, invests in the community by building computer centers and other social services for the inner-city, helping to build goodwill and peace with the residents.
Johnson is scarce on the details on precisely what the things are that he does to make his version of chains different that those in the suburbs. But he uses an example to describe how the first Starbucks he opened in Los Angeles is different than others in the sprawling chain. Johnson noticed many regular customers at the Starbucks gathered to play chess. It was a scene reminiscent of the casual chess tournaments that take place in inner-city parks.
So Johnson bent the corporate rules to make the chess players more welcome. After getting approval from Starbucks, he installed several picnic tables outside that not only captured the vibe of the chess tournaments but also let the local residents know they were welcome. Now, the Starbucks draws a loyal following of chess players, who lure friends and other chess players, he says.
Burger King restaurants that Johnson owns are also a little different. Customers hear Magic Johnson's voice on the loudspeaker in the drive-through, instead of a canned anonymous voice.
More....
Almost nobody would question Earvin Johnson's skill on the basketball court. But in his second career as an entrepreneur, there were doubters from the start.
Sunday, December 21, 2008
The topic of cash gifting can be heavily debated and over-rated. People like to throw around the words scam and gimmick when they don't even come close to realizing the great truth of it all. The Truth Is people want to use a system that makes them money!
No one wants to stock products, have to be obligated to auto ship products to your self if no one buys them from you. People in general are not sales people. That is the most enormous benefit of cash gifting. There is no selling or hassle!
I will say it again, NO SELLING! There is no products to talk about or push on someone. This is about talking to someone interested in joining a community of like minded people who have chosen to help each other financially and know they will be blessed for it, in many ways! This type of thinking is not for the average american worker..you know 9 to 5.
Only enlightened mentalities are drawn to this concept called cash gifting. If you believe you will achieve! Visit me now @ www.morecashmoretime.net
Saturday, November 8, 2008
Are You Sick Of All The Old Network Marketing Techniques?
Are you tired of the old school network marketing techniques? You know the same-o, hanging flyers, bugging your family and friends, and holding meetings in your home.
I know that when I first joined my first network marketing company, I was told to use these same techniques. I was told to make a list of 50 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra income.
I was only faced with questions I wasn't able to answer, getting hung up on, and faced with nothing but rejection.
When I was officially shunned by everyone that I knew, all my upline told me to do was to go out and buy some leads.
This only led me to some more rejection and spending a bunch of money that i really didn't have.
Now I was out of cash, and had nothing to show for it.
Then just as I was going to give up, I found what I consider to be the "life saver" for my business.
This life saver I speak of was Mike Dillard's 7 Day Free Video Boot Camp.
In these 7 free videos Mike explained how I could attract an endless stream of prospects to me ready to join my business and actually get paid to prospect them.
These videos have really changed the way I do my business now, and I think they can help you too in many many more ways.
You can get free instant access to these free videos here...
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(copy and paste the link into your browser)
Enjoy,
Jae Matthews
Wednesday, November 5, 2008
Amazing Testimonials From YTB Members!
To Learn More Visit http://www.ytb.com/loveluxurylife
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Monday, November 3, 2008
Why Not Better Yourself And Your Business?
Looking For The Right Place For Help You Can Be Hard Sometimes. But That's What Following A Leader Is All About. It's Not Your Race Or Where You Come From, It's MOTIVATION And COMMITMENT. Commit To Yourself And Business Everyday. Never Think Your Doing To Much.
Apply By ANY Means. With Great Skills And Motivation, Nothing In This World Can Stop You!
Follow Me As I Breeze To The Top,Let's Do It Together!
Any Questions Feel Free To Comment Or Email Me @ Dabulae1@yahoo.com
Sunday, November 2, 2008
I Love Twitter!
What Are You Doing?
Follow People Who Can Help You!
Follow People For Fun!
Follow People To Promote Your Product!
Join This Great Network!
Follow Mrjae @ http://twitter.com/Mrjae
Fast Company Magazine "Top 5 Mag"
Fast Company Magazine is a motivation home for business owners also business minded people. You can read stories of people who own muti-million dollar companies. Fast Company Magazine tells you what's hot or what's not. Check it out!
The Power Of Relationship Marketing With Emails
*Basic Review Relationship Marketing With Emails is one of the quickest ways you can produce leverage on the internet. All you really have to do is compose an E-mail, Add your own customize twicks to suit the reader ( also using their first name or last name) , and tap on the network broadcast button, then Ka-boom... That E-mail just reached thousands of people in less then 1 second. If you stay commited and do your E-mail marketing right, that will build your list fast.
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